About Us: ConvertVia's Mission

About Convert Via

Built To Convert

Designed to collaborate.

Convert Via is a next-generation agency collective built at the intersection of performance and partnership. Founded by eCommerce strategist and lifecycle marketing expert Nikki Calhoun, we bring together independent minds with one shared goal: driving measurable growth for brands that want more than just clicks, they want connection, loyalty, and repeatable results.

Convert Via is a next-generation agency collective built at the intersection of performance and partnership. Founded by eCommerce strategist and lifecycle marketing expert Nikki Calhoun, we bring together independent minds with one shared goal: driving measurable growth for brands that want more than just clicks , they want connection, loyalty, and repeatable results.

Not your typical agency, we're a collaborative powerhouse

Home to top freelancers, consultants, and boutique teams

Culture built on excellence, innovation, and freedom

Clients plug into a network of proven specialists

What we do Best

Specialized Services that Drive Results

We craft digital experiences that turn browsers into buyers and customers into evangelists. Whether it’s a new site launch, a CRO focused redesign, or an omnichannel retention strategy, we zero in on the metrics that matter.

Conversion Focused Design

We specialize in designing mobile first digital experiences that don’t just look great they drive results. Drawing inspiration from brands like 12th Tribe, our approach prioritizes clear navigation, compelling visual hierarchy, and strong CTAs that convert casual browsers into loyal customers.

Conversion Focused Design

We specialize in designing mobile-first digital experiences that don’t just look great, they drive results. Drawing inspiration from brands like 12th Tribe, our approach prioritizes clear navigation, compelling visual hierarchy, and strong CTAs that convert casual browsers into loyal customers.

Conversion Focused Design

We specialize in designing mobile-first digital experiences that don’t just look great they drive results. Drawing inspiration from brands like 12th Tribe, our approach prioritizes clear navigation, compelling visual hierarchy, and strong CTAs that convert casual browsers into loyal customers.

Email & SMS Lifecycle Marketing (Klaviyo, Postscript, Attentive)

From welcome flows to re-engagement campaigns, we build tailored email and SMS strategies using tools like Klaviyo, Postscript, and Attentive. Like our work with ASTR the Label, we create automated journeys that feel personal, drive retention, and boost lifetime value.

CRO & UX Audits

We conduct detailed Conversion Rate Optimization (CRO) and User Experience (UX) audits to uncover hidden opportunities for growth. Just like we did for Liverpool Los Angeles, we evaluate every touchpoint from homepage to checkout to reduce friction and increase sales.

CRO & UX Audits

We conduct detailed Conversion Rate Optimization (CRO) and User Experience (UX) audits to uncover hidden opportunities for growth. Just like we did for Liverpool Los Angeles, we evaluate every touchpoint, from homepage to checkout, to reduce friction and increase sales.

Shopify Development & Performance Builds

We craft fast, responsive, and scalable Shopify stores that are built to perform. With clients like Tote & Carry, we focus on performance optimization, clean development, and user-centric functionality that supports both growth and seamless shopping.

Analytics, Attribution & Performance Reporting (GA4, Triple Whale)

Data drives every decision we make. Using powerful tools like Google Analytics 4 and Triple Whale, we help brands like BREO BOX track performance across channels, attribute revenue accurately, and make smarter growth decisions based on real-time insights.

Segmentation Strategy & List Growth Frameworks

Effective retention starts with smart segmentation. With strategies informed by brands like Farfetch, we help clients build robust customer lists, segment audiences based on behavior and demographics, and implement list growth frameworks that scale sustainably.

Five coworkers gathered around a laptop in a bright office, smiling and collaborating at a table with small potted plants and papers.

How we Work

Our Approach To Collaboration

We keep it lean, fast, and focused. No bloated overhead, no gatekeeping, no half-baked deliverables. Just exceptional people doing exceptional work together. Client-first, contractor-friendly. Brands get access to curated experts led by Nikki and a core project team. Contractors get real ownership, fair pay, and creative freedom. We’re not just optimizing conversions. We’re redefining how creative work gets done.

How we Work

Our Approach To Collaboration

How we Work

Our Approach To Collaboration

Why Choose Us

Why Convert Via?

We’re agile, data-driven, and deeply invested in your success. Our collective model brings sharp minds, fast execution, and real results without the agency bloat.

We’re strategic

Every decision is rooted in data, built around ROI, and tailored to your growth goals. We don’t just execute we diagnose, prioritize, and optimize.

We’re strategic

Every decision is rooted in data, built around ROI, and tailored to your growth goals. We don’t just execute, we diagnose, prioritize, and optimize.

We’re flexible

Need a full team or just a sharp strategist? We scale with your needs. Our model allows for agile execution without the lag of traditional agencies.

We’re built for the future

Our collective model lets us tap the right minds at the right time. No silos, no outdated playbooks just smart, specialized support when and where you need it most.

We’re built for the future

Our collective model lets us tap the right minds at the right time. No silos, no outdated playbooks, just smart, specialized support when and where you need it most.

We care deeply

About your business, your brand, your customer, and your bottom line. We treat your brand like our own, because we know real success comes from real alignment.

We’re experienced, but not stuck

We bring 16+ years of eCommerce, tech, and brand-building experience but we’re always evolving. We stay sharp, curious, and ahead of what’s next.

We’re experienced, but not stuck

We bring 16+ years of eCommerce, tech, and brand-building experience, but we’re always evolving. We stay sharp, curious, and ahead of what’s next.

We move fast and smart

Our collective structure cuts through the clutter so you get clean communication, quick pivots, and work that’s ready to launch, not sit in limbo.

Person Behind

Whose Behind It All

Led by Nikki Calhoun, a 16-year veteran of eCommerce, retention strategy, and brand growth, Convert Via was born out of a desire to work smarter, not smaller. Nikki has worked with powerhouse brands like BELLA CANVAS, HAUTELOOK, 11 Honoré, 12th Tribe, Tote & Carry, ASTR the Label, Farfetch, Liverpool Los Angeles and more building systems, teams, and customer experiences that scale.

Led by Nikki Calhoun, a 16-year veteran of eCommerce, retention strategy, and brand growth, Convert Via was born out of a desire to work smarter, not smaller. Nikki has worked with powerhouse brands like BELLA CANVAS, HAUTELOOK, 11 Honoré, 12th Tribe, Tote & Carry, ASTR the Label, Farfetch, Liverpool Los Angeles and more, building systems, teams, and customer experiences that scale.

Led by Nikki Calhoun, a 16 years veteran of eCommerce, retention strategy, and brand growth, Convert Via was born out of a desire to work smarter, not smaller. Nikki has worked with powerhouse brands like BELLA CANVAS, HAUTELOOK, 11 Honoré, 12th Tribe, Tote & Carry, ASTR the Label, Farfetch, Liverpool Los Angeles and more building systems, teams, and customer experiences that scale.

Elevating Quokka's branding through a world-class redesign

For Brands

Let us plug in as your fractional growth team. We act as an extension of your business, bringing senior level thinking, hands on execution, and cross channel expertise with none of the big agency bloat.

For Brands

Let us plug in as your fractional growth team. We act as an extension of your business, bringing senior-level thinking, hands-on execution, and cross-channel expertise with none of the big-agency bloat.

For Brands

Redefining job search with a modern, user-centric platform.

For Creatives

Join a network of independent, high performing collaborators. No gatekeeping. No underpaid hours. Just real work with real impact, and a team that’s in your corner.

For Creatives

Join a network of independent, high-performing collaborators. No gatekeeping. No underpaid hours. Just real work with real impact, and a team that’s in your corner.

For Creatives

Join a network of independent, high performing collaborators. No gatekeeping. No underpaid hours. Just real work with real impact, and a team that’s in your corner.

For Creatives

Join a network of independent, high performing collaborators. No gatekeeping. No underpaid hours. Just real work with real impact, and a team that’s in your corner.

Empower Your Brand With Bold Creative Solutions

Collaborate with us to bring your vision to life with designs that inspire and connect. Let’s take your brand to new heights, starting today.

Book a Call

Empower Your Brand With Bold Creative Solutions

Collaborate with us to bring your vision to life with designs that inspire and connect. Let’s take your brand to new heights, starting today.

Book a Call

Empower Your Brand With Bold Creative Solutions

Collaborate with us to bring your vision to life with designs that inspire and connect. Let’s take your brand to new heights, starting today.

Book a Call